Glossary
Pricing & Competitive Intelligence Glossary
Plain-English definitions of the pricing and competitive-intelligence terms that matter in e-commerce — from MAP and dynamic pricing to elasticity, repricing, and the psychology of anchoring. Each entry explains what the term means, when it is used, and where the legal and strategic lines sit.
MAP (Minimum Advertised Price)
A manufacturer policy that sets the lowest price a retailer may advertise a product for — distinct from the price it can actually sell at.
Read the definitionMinimum Advertised Price
The full term for MAP — the lowest price a manufacturer permits its resellers to advertise, enforced through channel policy rather than law.
Read the definitionCompetitor Price Monitoring
The systematic, usually automated, tracking of rivals' product prices over time to inform pricing, assortment, and promotional decisions.
Read the definitionDynamic Pricing
Adjusting prices in real time or near-real time in response to demand, competition, inventory, time, or other signals rather than holding a fixed price.
Read the definitionPrice Scraping
The automated extraction of product prices from websites, the technical backbone of competitor price monitoring.
Read the definitionPrice Elasticity of Demand
A measure of how much the quantity demanded of a product changes in response to a change in its price.
Read the definitionPsychological Pricing
Setting prices that exploit how customers perceive numbers — such as charm pricing (€9.99) — rather than purely rational cost-plus logic.
Read the definitionRepricing
The automated or rules-based process of updating product prices in response to competitor moves, inventory, or other signals.
Read the definitionPrice Skimming
Launching a product at a high price to capture maximum margin from early adopters, then lowering it over time to reach broader segments.
Read the definitionPenetration Pricing
Launching a product at a deliberately low price to win market share quickly, then raising it once a customer base is established.
Read the definitionPrice Discrimination
Charging different customers different prices for the same product based on their willingness to pay, segment, or context.
Read the definitionPrice Anchoring
Presenting a high reference price first so a subsequent price seems like a better deal by comparison.
Read the definitionPut the theory into practice
RivalScraper turns competitor-price-monitoring from a glossary term into a live feed — paste any competitor URL and start tracking prices, sales, and new products within minutes.
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